We have been working with a SaaS start-up recently. They scaled quickly to £2.1m ARR but have experienced three quarters back to back of static revenue (+/- 4%). Our engagement has been to get the revenue wheels spinning faster and over the first measurable quarter we have seen an impressive 18%..
Read moreIndustry jargon exists in virtually all professions. For all the jokes and ridicule, it's often a useful form of shorthand communication, saving time for those in the know — but for everyone else it can be a frustrating obstacle. Such challenges may go some way to explaining why a number of..
Read moreWe got together with one of our favorite experts, Katy Howell, CEO of Immediate Future, to explore the role of social media in a closed competitive environment. RFP evaluators are out there along with everyone else on social media. Social helps to keep your company at the front of their minds and..
Read moreThere’s a temptation to use words when writing that you would not use when speaking. Using clichés is something that needs to be done with care. You don’t want to use a cliché unless you are sure that the reader will be familiar with it and will understand it in the same way the writer does. FROM..
Read moreIn November 2018 we hosted a session at the IAB UK’s first ever #Nonference - 29 hours of immersive, exhilarating and interactive programming where 800 guests from brands and agencies were encouraged to participate in a range of sessions - ‘don’t take notes take part’. Our session, “99 problems but..
Read moreThe world of bidding is one of storytelling. For a bid to be successful you need to work out how your offer connects with your audience and present this story in a compelling way within a tight timescale. But imagine if those timescales were a few hours. And you had to come up with brand new..
Read moreDiversity is a key component of any team – it brings more creative ideas and different perspectives that really help to generate new thinking and find new solutions. Capturing and harnessing these different perspectives is critical to generating the thinking needed to develop a winning bid. From..
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